Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the fantastic national associations. Generations of families, from the turn of the century onwards, have left Cornwall’s cities to head for two weeks summer holidays on the British shore.
The Holiday Park needed a fairly humble start, essentially offering lodging, food and entertainment under one roof, more frequently than not around the border of a big conventional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were quite popular with families searching for cheap holidays, at a time when overseas travel was expensive and unobtainable for a big proportion of the overall public.
However as overseas travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall holidays no longer offered the value that was such a special selling point for many of the popular parks.
The challenging times that faced the industry were definitely compounded by a shift in understanding of this holiday park experience. When you mentioned holiday parks people started to think of this favorite TV series Hi-de-Hi and never ending rounds of knobbly knees competitions, donkey rides and red coat style entertainment. Unfortunately combined with cold and windy chalets and indifferent food!
Like most UK tourism business the independent and multiple holiday park owners started to see a decrease in the interest within their holiday offering. The park owners came up with a number of options to offset the understanding and the improve the quality of the holiday park experience.
Firstly the lodging was updated. Customers were no longer pleased with basic facilities, so holiday parks spent countless improving lodging facilities, from upgrading the standard rooms to developing penthouse apartments with plasma TV’s, four poster beds and room service. This led in holiday parks giving a more upmarket feel to all their lodging and provided customers with a far greater range of choice.
Second the entertainment offering shifted enormously. Some UK parks started to specialise in only offering specific entertainment breaks. Leading comedians, shows and musical actions have begun to top the invoice and themed weekends specialising in entertainment like county western, 60’s revivals and dancing and game breaks.
Thirdly the traditional three meals a day offering of parks has likely seen the greatest change. To adapt to the shift needs of holiday makers more and more parks have started to provide self catering options instead of providing full or half board and charging extra for foods. A number of the bigger chain parks also have gone even further and do not offer any catering, simply inviting the restaurants and fast food places to supply food around the Park. However, as the parks themselves possess diversified, offering different items to different holiday markets, so has the catering, and a few holiday parks today make a virtue of the fact that they provide three top quality foods all day.
One example of a business who remained before the match was Potters Leisure Resort. As Cornwall’s only Five Star Independent Park they’d long been investing to high quality infrastructure, catering and entertainment along with the initial costs of this project have been rewarded with a reputation for high quality holiday park experience.
But Potters are not the only company offering high quality park style holidays. A growing number of developments in Cornwall are constructing the lodge style accommodation away from the standard holiday park centers of seaside cities. The inland lodge fashion developments have moved away from the’park’ image and today provide champagne and hot tubs style breaks at a calm and secluded rural atmosphere. With so much innovation in the business holiday parks will continue to provide more of what exactly the holidaymaker needs and desires – a high quality holiday experience.